Thursday, April 3, 2014

Working for Peanuts Only Feeds the Elephant.

"I'm working 16 hours a day, and I'm still not making money!"

If that is you, you need to stop working for peanuts!

Since I work with contractors from all over the country, I typically find their pricing model is all wrong. Simply put, they are working for peanuts. Peanuts are okay if you are an elephant. However, working for peanuts is not good for you or your business and its survivability.

A good pricing model must cover your costs and generate enough for your reasonable wage and profit. This is where too many contractors make this fatal mistake. They allow the market to drive their price down into the cellar.

The steps to correcting this is to have a real understanding of your numbers. That means, having them in a format that allows you to see what it is costing you, what your burden or overhead really is, and what you project you can do over the year.

Nevertheless, let me warn you. I see lots of numbers from hundreds of contractors. In 9 out of 10 instances, their Chart of Accounts is wrong and misleading. Why? Because most accountants and CPAs that set them up are inexperienced on what makes a contracting business work.

If the Chart is incorrect, that means all the assumptions being made are inaccurate. This leads to assuming you are making money when you are really leaking money.

I often hear contractors say that their competition is taking all the work for nothing. I say, let them! The earlier they feast on the peanuts, the sooner they will find themselves in financial trouble.

Don't assume yours are correct. I strongly urge you to find out what you have, and what you need to do to correct them.

The bottom-line is this. You're in business to make money. You need to earn a weekly wage just like the wages you pay your help. However, in order to grow your business and survive, you need to make a profit on top of everything else. Get on top of your financials. This is the key to success.

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