Tuesday, March 26, 2013

How the Top Ten Most Successful Contractors Market Their Services!

According to the Small Business Administration, more than 50% of businesses fail within the first five years. Unfortunately, the numbers are even more dismal for contractors, many of whom rely on limited marketing acumen to build a business based on their skills. A carpenter or lawn care specialist, after all, has spent their career developing a thorough knowledge of their field, not learning the ins and outs of running a business. That said, many successful contractors have built million dollar businesses out of their passion. What do these contractors have in common? Here are some of the ways the most successful general contractors, builders, and remodeling contractors got to the top of the pyramid.

Market Research
This is a step so many general contractors skip, to their own peril. Thorough market research means studying your target demographic, the current state of your field, and the economy to focus your advertising in an effective manner. Roofing contractors, plumbing contractors, and air conditioning contractors can all benefit from increased market research.

Targeted Campaigns
An ad in a local car magazine may draw a lot of eyeballs, but what good is that exposure if no one cares? Too often, builders, remodeling contractors, and construction companies focus their efforts on reaching as many people as possible. This is a good way to eat through a marketing budget, but it isn’t a good way to attract business. The best companies in the game know that targeted campaigns are the key to success.

Studying the Competition
Ask any successful business owners where they got their ideas and, if you catch them in a rare moment of honesty, they’re likely to tell you that they got most of them from the competition. Don’t waste time trying to reinvent the wheel. The most successful roofing contractors in the business are there for a reason. The plumbing contractors who have more business than they know what to do with didn’t become successful by accident. Study what the top air conditioning contractors in your area are doing with their marketing campaigns. Chances are you will find a lot of ideas simply by taking notes on your competition.

1 comment:

  1. I am new to your blog and just spent about 1 hour and 30 minutes reading. I think I will frequently visit your blog from now on. I will definitely learn a lot from them.

    Become a Contractor